Brand Director

Burlington, MA

Full Time

Commercial

Manager/Supervisor

Overview:

The Brand Director will be instrumental in the ongoing commercialization of our product, FUROSCIX® in support of our mission of Turning Patient Care Inside Out. FUROSCIX has the promise to fulfill this mission by shifting the treatment paradigm of managing congestion in worsening heart failure from the hospital to the home. This position is responsible for leading the development of brand strategy, brand campaign and multi-channel promotional mix to maximize impact across customer segments such as HCP and other critical customer groups as related to the current approved indications for FUROSCIX and any future product or indication expansions (if applicable).

This role will report to the VP, Marketing.

Responsibilities:

Own the brand strategy and execution including the development of pre-launch preparation for promotion, brand strategy, brand positioning, messaging, asset planning and maximization with specific focus on multi-channel marketing for FUROSCIX with personal and non-personal tactics.
Drive marketing direction to leverage key environmental changes in the market, competition, new data, treatment paradigm shifts, and market events that require reaction.
Proactively develop and update core messaging platform strategies and communication tools to ensure that competitively superior, differentiated messages are disseminated on an ongoing basis.
Facilitate overall Brand Planning process, leading cross-functional Team through key Brand Planning milestones process by mobilizing all functional leads (within the marketing, commercial and supporting teams) to create a cross-functional situational analysis and strategic direction.
Lead the development, execution and evolution of an integrated multi-channel tactical plan based on the established strategies, tactics and resources across all available channels including but not limited to – personal promotion, digital and media, speaker programs, national congresses, and others as required to maximize lead generation and conversions.
In conjunction with the market access team, lead the development and execution of market access resources and tools for customers, managed care, and scPharmaceuticals account representatives.
Conduct market research to identify insights informing critical business decisions, brand strategies, and potential drivers of revenue which will be used to help measure performance and optimization needs.
Develop and maintain positive and routine working relationships with a broad range of internal stakeholders (e.g. Marketing Operations, Forecasting & Analytics, Patient Access and Support, Sales, Sales Training, Commercial Ops, Market Access, Medical Affairs, Regulatory, and Legal) to ensure all content, tactics, and training programs are adequately developed to support pre/post launch activity plans, success of cross-functional initiatives and long-range plans.
Effectively manage vendors and agencies, their work product and budget for assigned programs. Make recommendations to optimize investment mix.
Oversee marketing budget, making trade off decisions regarding the marketing mix, and ensuring all marketing programs and campaigns support overall plan, are executed effectively with a strong ROI, and are within budget.

Required Expertise Competencies:

Bachelor’s Degree required; Advanced degree highly preferred, accompanied by 8-10 years of progressively responsible Marketing or related functional experience within the bio-pharmaceutical industry
At least 5 years in brand leadership/managerial level positions with increasing responsibilities; including brand launch experience
Demonstrated ability to successful launch and evolve brand campaigns and multi-channel tactical plans. Demonstrated use and understanding of advanced marketing technologies including digital, media, and artificial intelligence/platforms to aid with successful lead generation and customer engagement tactics.

Required Power Competencies:

Teamwork & Leadership: Company role model; builds strong team identity and attracts, drives engagement of, and develops top talent; facilitates internal and external collaborations; actively anticipates and removes obstacles to improve performance and growth.
Execution: Consistently makes crisp decisions with big impact in ambiguous circumstances; organizationally directs and drives results with ultimate accountability for results.
Solution Maker: Applies business insights and global perspective in establishing a clear and compelling vision and to advance Company goals; identifies and enables strategic solutions to internal and external challenges; organizationally accountable for solutions; clearly articulates position and motivates others.
Continuous Improvement: Commitment to improving organizational effectiveness by maximizing and leveraging strengths of high performers and attracting, developing and motivating top talent.
Awareness: Develops and leverages strengths across organization and plans for limitations; Understands capabilities of the organization and deploys resources in line with capabilities.
Combination of strong strategic thinking with ability to execute tactical plans, entrepreneurial attitude, and drive to try new things
Demonstrated ability to understand, appreciate, and thrive in a growing organization
Comprehensive understanding of the medical /therapeutic usage of products in the heart failure market
Act with impeccable integrity and treat your colleagues, business partners, and customers with the utmost respect
Strong interpersonal, communication, influencing, and critical thinking skills. Ability to think strategically while balancing several complex agendas
Strong leadership skills with an ability to set direction, generate commitment, identify, and resolve issues, and evaluate risk

Expectations:

This position is hybrid with a minimum of two days per week in our Burlington, MA office, between Tuesday and Thursday. Additional time in the office could be required as circumstances dictate.
Ability to travel up to 15% of the time

EEO Statement
scPharmaceuticals is an Equal Opportunity Employer and takes pride in creating and maintaining diverse environment. We do not discriminate in recruitment, hiring, training or promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.

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Brand Director

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